Nexus held a stunning press breakfast on behalf of Weetabix at the Soho Hotel recently, to launch a major new initiative. "The Weetabix Week".
The activity is built around 'the personal breakfast plan' and is designed to encourage consumers to try their Weetabix with different toppings to add nutritional value and interest to breakfast.
Media including The Mirror, ASDA magazine, Good Housekeeping, Zest, Essentials, Woman & Home, Best and Prima Baby.